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Arjowiggins: Alive®
Client: Arjowiggins Creative Papers
Project: PowerCoat Alive®
Arjowiggins Creative Labs wanted to launch their first consumer-ready NFC paper, powered by PowerCoat®.
Given our long-standing experience in print production and our demands as a 'prosumer', Nuco Creative was the first port of call for recommendations in the development of the product ahead of naming, brand strategy and design.
Having created the brand, Arjowiggins requested that we use our insight into the new product to create a series of 'Application' photographs to demonstrate it's potential ahead of existing use cases. The results are exciting, with coverage across the mainstream media and significant traction around the advertising industry.