Future of Britain

Client: OMD UK
Campaign: The Future of Britain
futureofbritain.com

In January 2013, OMD UK launched the Future of Britain (FoB) - a year-long research initiative exploring the future shape of British consumer society. 

OMD UK approached us for help in building an online platform through which they can expose and document the attitudes and changing behaviours of modern Britain, and explore how brands need to adapt to Britain’s changing needs.

Award-winning reportage photographer Peter Dench has been commissioned to capture Britain’s attitudes and behaviours, adding a unique visual perspective to the project.